About Purple Capital
Purple is a specialist investment firm with business areas in Financial Services and Real Estate. Purple seeks to offer a range of alternative investment opportunities for itself, institutional and private investors.

Purple provides thought – through, risk calculated opportunities with positive alpha returns using an investor – manager interest aligned structure.

Purple invests in opportunities that allows for value creation as well as nation growth. Purple aims to invest in new and growth companies/opportunities in financial services and real estate.

Approach & Strategy
Purple leverages on its market knowledge/expertise as well as network to attract, invest and deliver sound positive alpha returns to its investors. The company focuses on development/growth opportunities and has equitable board/project involvement. Strong emphasis is placed on proper corporate governance and best practice.

Purple co-invests with its long term partners including family offices, HNIs and institutional clients. Purple's partners focus on building sustainable long term relationships based on trust and consistent performance. The company focuses on small to mid sized opportunities, optimal operational expense, profitability, multiple exit options and appropriate timing for all investing stakeholders.

Core Values
We believe in our brand. We believe reward follows calculated risk supported by sound governance and interest alignment. We strongly believe in client trust and long term relationships. We believe this can be achieved by openness and unwavering integrity.

We believe our clients come first. We believe our people are key. We believe that team work, entrepreneurial spirit and effort combination are key elements to sustainable performance. We are innovative. We are unconventional.

We are Purple.